首先差评中的feedback，一般你只要在后台request removal基本上系统都可以直接帮你删掉，因为大多数的feedback是关于产品的一些问题，亚马逊系统很快就能够识别删除掉。

如果第一次没删除掉，你再重新开这个case，理由随便说说，客服也很快就删除掉了。

现在的删差评的技术手段，基本都是用大量的买家号report abuse你的这一条差评，然后被亚马逊机器识别移除掉，但是买家号资质高的，review权重高的，review存活时间越久的，难度系数越大。

然后再者就是在差评链接中comment 中大量插入URL，让机器识别这一条review异常，自动移除。

Amazon.com wants your voice to be heard! The Amazon Community provides various features for engaging other users and sharing authentic feedback about products and services – positive or negative. These Community Guidelines help you use Community features, including Customer Reviews, Customer Questions & Answers, Amazon Follow, Profile pages, Outfit Compare, Style Check, Digital and Device Forums, Registries and Lists.

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以下是圈内实操型亚马逊运营大神分享在自媒体的自身真实案例：

1,首先通过后台正常开case填写：

ASIN or ISBN of the product：

Title of the review：

The name of the reviewer：

The date of the review as it appears on our website：

The direct link to the review /post (click the ‘Comments’ link after the review, and copy/paste the URL that displays in your web browser：

Required action：

收到第一篇官方回复如下：

Hello,
I’ve read the review titled”XXXXXXXXXX”for the“products XXXXXX”
I understand your concerns, but the review doesn’t violate our posted guidelines, so I’m unable to remove it in its current format.
We try to encourage our customers to give their honest opinions on our products while staying within our guidelines. As a retailer we are interested in cultivating a diversity of opinion on our products. Part of that is allowing our customers to air their honest thoughts on items they have received. Here’s a link to our guidelines for reference:
http://www.amazon.com/review-guidelines
We appreciate your understanding. We hope to see you again soon.
We’d appreciate your feedback. Please use the buttons below to vote about your experience today.
Best regards,

基本上很多次这样去开case都是收到这样的官方模板回复，这一次因为是被竞争对手用小号搞，所以必须移除掉，以儆效尤！

然后亚马逊邮件后的调查，全部写了no，然后把要移除review的内容又重新弄上去。十分钟后收到如下回复:

Hello,

We’d be happy to research the situation with the review you are reporting, but unfortunately I couldn’t find the review based on the information in your message.

At your convenience, please send us direct links to the reviews by clicking the “Comments” link after the review, and copy/pasting the URL that displays in your web browser.
https://www.amazon.com/gp/help/contact-us?ie=UTF8&mode=email&#b
We look forward to hearing from you.
We’d appreciate your feedback. Please use the buttons below to vote about your experience today.
Best regards,

关于这句话的理解：please send us direct links to the reviews by clicking the “Comments” link after the review, and copy/pasting the URL that displays in your web browser.

客服要我先点击cooments，然后再把URL开case过去，因为客服没找到我的差评链接。

因为英语太差，但是误打误撞；

在那个差评的comments中把差评的URL评论上去，然后再去开了新的case，过一会就差评删除掉了，其实差评移除掉不是因为review评论了URL的原因，，但是思路是对的

首先关于差评的技术手段去移除，不太建议，既然他的初衷是通过亚马逊机器人识别到异常行动然后机器人自动移除，亚马逊是一个很牛毕的数据公司，你大量的通过这样的方式去操作，系统记录肯定会越来越多的

然后关于开case移除，如果模板自动回复，那么你就给差评，引起人工的注意

同时也从其他入口开了case,其他入口的客服回复如下：

Hello from Amazon Selling Partner Support,

I understand that your concern is regarding review removal and account deletion. Please do not worry I will surely help you in this regard.

First of all I appreciate the time taken by you to letting us know about it. This shows your commitment towards customer Service.

Please be informed that I have personally filled your Review Removal form and have forwarded your contact to the team that owns Customer Reviews.

Please note that the team that owns this feature doesn’t use the case system. So your case will appear closed in Seller Central.

This team will work on the review and review will remove from the detail page. If this team needs additional information to complete their investigation, they will reach out to you directly.

I hope the information I have provided proves helpful. If there is anything else we can do to make things easier for you and to salvage what has up to now been a valued relationship, please let us know.

We wish you all the best in all of your future online sales.

Have a great day!

To help us continually improve, we ask that you take a moment to complete our survey below to tell us about your experience with this specific interaction.

Were you satisfied with the support provided?

1、请大家仔细品味这一句话:Please note that the team that owns this feature doesn’t use the case system. So your case will appear closed in Seller Central.

2、结合回复差评的邮件来自于community-help@amazon.com

3、http://www.amazon.com/review-guidelines

开case删除差评，这个移除权限是属于买家团队的，不是属于卖家支持的

feedback对于买家买家和亚马逊平台都没那么重要，所以feedback基本上很容易移除，

但是review，三方都很紧张这个东西，对待这个移除review和新增review都异常的重视，审核非常严格，所以不管好的review还是差的review对标的价值都非常高

关于如何人工或者机器把你的差评删除，请大家仔细去研究这个

URL:http://www.amazon.com/review-guidelines

Promotions and Commercial Solicitations

In order to preserve the integrity of Community content, content and activities consisting of advertising, promotion, or solicitation (whether direct or indirect) is not allowed, including:

Creating, modifying, or posting content regarding your (or your relative’s, close friend’s, business associate’s, or employer’s) products or services.

Creating, modifying, or posting content regarding your competitors’ products or services.

Creating, modifying, or posting content in exchange for compensation of any kind (inclu

1.恶意差评对listing的危害

在亚马逊平台上恶意差评，退货，导致高退货率而被亚马逊限制listing早已司空见惯。卖家就算找亚马逊投诉然而也并没有什么用， 在被竞争对手的恶意差评下导致产品排名狂跌，店铺整体损失惨重！亚马逊其实不是不好做，只是中国人做生意-大家都懂的。好不容易把Listing弄上去，然后别人眼红了，为了打压对手恶意弄垮对手的多了去。想安安心心做个好卖家是真的难。

2.listing面对这些恶意差评的处理方法

尽快整理并提供各种证据：采购订单、发票，以及品牌授权佐证文件，证明产品是正品，不是假货仿货。

向亚马逊卖家平台开case或直接用邮件进行申诉，并举报。集中的、连续性被差评，可以向亚马还说明是竞争对手的恶意打击，请亚马逊提供帮助。

亚马逊受理后，通常会根据这些竞争对手的历史购物记录，IP信息，购物路径，过往的Review等信息来进行判断，卖家要向亚马逊说明你的Listing因此所导致的损失等等，并注意加紧跟进处理过程，以期亚马逊加快处理进度。

需要尽快增加订单、好评Review，多点击一些5星的helpful等等，尽力将损失降到最低。

通过选择没有帮助来屏蔽这个评价，具体方式：找到这个review，点击评论下方的“Was this review helpful to you?”上的“no”，告诉大家这个评论没有任何的帮助，从亚马逊规则上看，如果超过一定数量和比例的无帮助后，这条评论可能就会被屏蔽掉，当然这也不是绝对的，也有卖家做了无数个no后，这条评论依然存在，但是卖家们在遇到恶意差评的时候，这个方法也是可以尝试的。

这个和第二条差不多除了申诉还可以举报！找亚马逊官方，举报该买家的恶意行为，通过点击评论上方的“report abuse”让亚马逊绩效团队根据买家账户的情况来进行处理，当然一般情况下，除非买家违反了亚马逊规则，评论才会被删除，但在亚马逊官方处理的过程中，卖家们需要尽可能多的收集到信息，说明删除这条差评的原因。同时通过详细的采购订单、发票、以及品牌等，来证明自己的产品质量，是正品不是假货，通过信息来证明，这是来自竞争对手的恶意点评，为亚马逊的处理提供尽可能多的证据。

如果原来累积的是真实评价，从未刷单，在跟客服沟通的时候，可以尝试从以下两点下手：

1、自然留评率的对比：被刷差评前，出单量是多少，留评率是多少；被刷差评后，出单量多少，留评率多少。正常情况下，单量减少了，留评率反而比之前高很多，那肯定是有问题。

2、留评内容的对比：如果多个子asin的listing，找出被留差评的asin，拿出近期得到的好评作出对比。正常情况下，你一批货质量稳定的情况下，不可能评论两极分化严重。

以上就是处理亚马逊恶意差评目前常见的几种方法，而对于feedback差评来说，如果是不符合规定的卖家们申请移除，联系买家进行修改处理。而如果是review差评，卖家们可以先联系买家，进行沟通，协商处理的方法，让买家修改或删除差评，评论对产品销量有这很重要的影响，卖家们做好自己的产品，面对恶意产品，在寻求亚马逊帮助的同时，做好自救，将影响最小化。

所以建议卖家首先把握自己产品质量问题，同时联系好客户，了解一些差评的原因，及时补偿或者甚至赔偿给客户换取客户的信任。

一、联系客服

收到差评的第一时间联系客服帮忙删除，同时点击评论下方的Report Abuse按钮。不管能不能删除成功，都是值得去尝试的一个方法，或许哪天就运气爆棚，不用吹灰之力就可以解决掉差评了呢。

联系客服之前，先分析差评内容并且查看这个买家的购买记录。查看差评内容是否有跟描述相左的内容，是否带有侮辱性和种族歧视的语言，然后挑选站的住的理由开case告诉客服，让客服帮忙删除掉这个差评。

分析买家购买记录，看他是不是一个职业“差评买家”，如果他给的差评都是1星2星的，那基本可以断定他是一个“职业差评师”了，这种情况客服是有可能会帮你删除差评的。

二、联系买家

如果客服帮不了你，那就赶紧找到是哪个订单买家给你留的差评，马上写邮件说明出现这个问题的原由并提供一个真诚、可行的解决办法，比如免费补发一个或者退款等等。

三、想办法获得更多好评

当客服和客户都不给你移除差评的时候，我们只能自救了，毕竟这世界最靠的住的人还是自己。适当增加好评弥补差评带来的影响，1个差评带来的恶劣的影响一般可以用3个好评抵消大部分负面影响的。人为增加好评的方法只有刷单了，刷单的风险要大家自己去考虑和把控了。

四、移除变体

面对差评时，如果你的产品是有变体的，立马把这个带差评的变体从父产品下拉出来，让它成为一条独立的产品，别让这个有差评的变体伤害到整条listing。毕竟差评太多的东西不卖也罢，要么不卖了要么去改进产品，留着也是个祸患。

五、从产品源头避免差评

产品的差评出自哪里就去哪里完善产品，在上架前就分析同类产品受到的差评内容主要是哪些，然后完善好产品了再去销售。从源头保证产品的质量才是规避差评的最有效的方法。